Ruth Schmidt

I am the Social Media Chair on the Kansas City AIGA Board. In this role I manage content curation and creation for all social channels, act as community manager, establish a social media strategy to increase attendance at our events, and work to spread awareness of AIGA among local design students.

- Branded Content Strategy & Development
- Traditional copywriting
- Digital copywriting
- Social Media Strategy
- Financial Services Marketing
- Agricultural Marketing

Account: Gatorade

In a Nutshell: Interviewing, writing and editing sports nutrition and training articles for future pros.

The Full Story: Created and executed digital content strategy for Gatorade EDGE (BETA); researched and produced original content for Gatorade EDGE; researched, edited and managed editorial approval process for original and supporting content from partner websites for Gatorade EDGE; edited style and voice of content produced by team of freelance writers, including scientists, dietitians and celebrity trainers; created monthly editorial calendars and assigned story ideas to freelance writers and experts; updated Gatorade editorial stylebook

Other Accounts: LG, USA Pro Cycling Challenge

I completed Groupon Academy. I am now humorous.

PR

I led a pack of 6th graders through my favorite young adult book, The Bronze Bow by Elizabeth George Speare. I had them keep a personal journal, commenting on each chapter. I didn't focus as much on what they were writing—my main goal was to get them comfortable with the writing process and trusting their thoughts. The majority of their grade was based on class participation and journaling homework. Every class was spent discussing the material and digging into the language through cultural and historical exercises. I also required them to write and deliver an end-of-semester speech to the rest of the class. Working with the same subject matter they strengthened their reading comprehension, writing, public speaking and hopefully their confidence as a consumer of literature.

Support tour operations; Writing press releases; Staff press previews before opening of new galleries; Answer general questions from the public; Select images for future advertising publications

Weekly gathering current news on campus. Interviewing faculty and students. Investigating the textbook buy back system at the University of Missouri - Kansas City. Occasionally contributing a forum piece.